The Beginner’s Guide to Event Tracking in 2024
Nowadays, understanding your audience has become important, as the marketing strategies and UX are enhanced and optimized by data-driven insights. That’s where event tracking comes in, a tool that helps businesses understand user behavior and preferences. In this guide, we will learn: Let’s start… What Exactly is Event Tracking? Event tracking is a method to […]
Getting Started with Avo Codegen: A Quick Overview and Alternatives
Right now most, or I say all, businesses are powered by user interaction data from websites, web applications, and mobile apps. With this, event tracking has become the backbone of product analytics. By monitoring these small interactions, businesses gain insights into user behavior, which is essential for driving growth and improving user experiences. So, this […]
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20+ Powerful Web Analytics Tools to Optimize Your Website in 2024
For any business, understanding what their target audience or users are doing on their app is crucial for making data-driven decisions. Because of this, web analytics tools have become more important than ever. This comprehensive guide will walk you through 20+ powerful web analytics tools that will change your approach towards website optimization. But before […]
How to choose between Mixpanel v/s Amplitude?
If you are a Product Manager looking for a product analytics tool, you have likely heard about Mixpanel and Amplitude. Both of these tools offer powerful features. However, it boils down to By comparing these tools side-by-side(which we will help you with 😉), you’ll be better suited to make an informed decision that takes your […]
PostHog Autocapture: Complete Overview + Smarter Alternative
If you are into the world of Product Analytics you must have encountered PostHog and its popular Autocapture feature. This powerful tool will help you upgrade how you collect user behavior data, but is it the best solution in the market? In this simple guide, we will go through the PostHog’s Autocapture feature and learn […]